Enterprise: Entrepreneurship and Innovation

By Robin Lowe and Sue Marriott

Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. After completing the book, readers will understand how to acquire the entrepreneur's skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation.

• Format: Paperback
• Language: English
• ISBN: 0750669209
• ISBN13: 9780750669207
• Release Date: February 2016
• Publisher: Routledge
• Length: 472 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.0" x 7.4" x 9.7"