Engineering Approaches to Graphic Design: Graphic Design Instruction for Engineers

By Michael G. Schrenk

Leonardo da Vinci proved that engineering and graphic design are not mutually exclusive. In fact, an engineer's ability to communicate visually not only assists in documentation and communication, but it also promotes brainstorming and facilitates playful manipulation of ideas. Regrettably, today's engineers become specialists, and don't receive training to explore their visual side. As you know, engineering is a very visual endeavor. And if you're not developing something that people hold or look at, you're sketching ideas or documenting what you created. The role of the engineer has also changed. Today's engineers are expected to build graphical user interfaces, websites, PowerPoint presentations, and other products where they lack-not talent, but education. Too many of today's engineers are needlessly intimidated by art and graphic design. This is baffling because graphic design depends on math and physics-things that engineers are otherwise trained to do. "Engineering Approaches to Graphic Design", was written in a way that not only teaches the fundamentals of graphic design, but does so in a way that leverages what engineers already know.

• Format: Paperback
• Language: English
• ISBN: 1717072038
• ISBN13: 9781717072030
• Release Date: April 2018
• Publisher: Createspace Independent Publishing Platform
• Length: 86 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"