Consumer behavior

By Roger D. Blackwell, James F. Engel, R.D. Blackwell

Book Overview

Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030018927
• ISBN13: 9780030018923
• Release Date: January 1986
• Publisher: Dryden Press
• Length: 633 Pages
• Weight: 1.01 lbs.

Customer Reviews

The bible of consumer behavior!

This is the foremost consumer behavior text in the world. I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.