Consumer Behavior (The Dryden Press Series in Marketing)

By Roger D. Blackwell, James F. Engel, R.D. Blackwell

Book Overview

Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030984645
• ISBN13: 9780030984648
• Release Date: January 1994
• Publisher: Dryden Pr
• Weight: 3.45 lbs.
• Dimensions: 9.5" x 7.8" x 1.5"

Customer Reviews

The bible of consumer behavior!

This is the foremost consumer behavior text in the world. I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.