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Hardcover Consumer Behaviour Book

ISBN: 0030692105

ISBN13: 9780030692109

Consumer Behaviour

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Format: Hardcover

Condition: Good


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Book Overview

Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary... This description may be from another edition of this product.

Customer Reviews

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The bible of consumer behavior!

This is the foremost consumer behavior text in the world. I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.
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