Engaging Brands: A Customer-Centric Approach for Superior Experiences

By Michela Addis

Book Overview

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

• Format: Paperback
• Language: English
• ISBN: 113858701X
• ISBN13: 9781138587014
• Release Date: May 2020
• Publisher: Routledge
• Length: 258 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"