Engage Your Brand

By Lee Mikles and Patrick Callahan

Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies from real companies who "get it". Learn what motivates consumers to connect with brands and how to define the value needed to keep consumers a part of the exchange.

• Format: Paperback
• Language: English
• ISBN: 0557377994
• ISBN13: 9780557377992
• Release Date: March 2010
• Publisher: Lulu.com
• Length: 184 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"