Endorsements in Advertising: A Social History

by Kerry Segrave

Book Overview

The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound...

• Format: Paperback
• Language: English
• ISBN: 078642043X
• ISBN13: 9780786420438
• Release Date: April 2005
• Publisher: McFarland and Company, Inc.
• Length: 231 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.3" x 8.6"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher