Endless Propaganda: The Advertising of Public Goods

By Paul Rutherford

Book Overview

Rutherford shows how politics, social behaviour, and public morals have become subject to the philosophy and discipline of marketing.

• Format: Paperback
• Language: English
• ISBN: 0802083013
• ISBN13: 9780802083012
• Release Date: May 2000
• Publisher: University of Toronto Press
• Length: 400 Pages
• Weight: 4.25 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"
• Grade Range: Postsecondary and higher

Customer Reviews

Television warps the mind

In these days of media saturation and convergence, the effects of television on our minds has become a hot topic. Paul Rutherford has taken an interesting angle in the debate over TV. An expert in television commercials, Rutherford has compiled an exhaustive study of how Public Service Announcements play a part in derailing democracy. By dictating morality and creating an atmosphere of shame, PSAs take away our right of free thought.Endless propaganda is one of the most engaging media books released in the recent past. An excellent companion to McLuhan and Gitlin.