Encyclopedia of Major Marketing Campaigns, Vol. 2

This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0787673560
• ISBN13: 9780787673567
• Release Date: December 2006
• Publisher: Gale
• Length: 1947 Pages
• Weight: 1.95 lbs.
• Dimensions: 11.0" x 2.0" x 8.5"