Encyclopedia of Brand Communications

By Jason CJ

The Encyclopedia of Brand Communications is a capstone publication in brand communications that sets the tone of how brand communicators should approach stewarding the brands under their care. A compendium consolidating key research insights pertaining to issues on branding including digital marketing, PR, design, copywriting, copy strategy, cult branding, brand communities and tribes, brand personality, brand architecture, data analytics, amongst others, the actionable points move brand custodians from strategy to execution, whilst keeping their focus on retaining the brand DNA.

A practitioner's guide that needs to be within arms-reach of any marketer, its rich research contents also provide researchers / academia an excellent overview of how marketing theory in branding bridges into practice. Authored by co-founder of leading global communications powerhouse SYL+JAS (www.sylnjas.com), omnibus is a must-have on the shelves of libraries and practitioners alike.

-CONTENTS-

Brand Personality Introduction to brand personalityBrand qualityBrand attraction, loyalty and loveLuxury brandingCorporate personalityBrand personality dilutionBrand architectureBrand DesignDesigning your logoDesigning your websiteDesigning your briefDesigning your brand experienceDesigning your funnelDesigning your customer loyalty programmeBrand Community/TribeIntroduction to communities and tribesBrand tribeBrand engagementForging internal tribesBrand authenticityFrom tribe to recurring revenueCultifying a BrandIntroduction to the cultCult figureheadsCultified by associationCultifying your senses - doing it rightName, Nomenclature & architectureBranding at the granularDataFunnelsPersonasPricingDigital MarketingDigital PRSellingBrandingContent Strategy / Copywriting

Readership: Brand communicators, researchers, advanced undergraduate and graduate students in advertising, PR and brand promotional communications.

Connect with our brand communications agency at hello@sylnas.com today
Peruse our thought leadership content at www.sylnjas.com/bureau.

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BIC
KJSA Advertising

BISAC
BUS002000 BUSINESS & ECONOMICS / Advertising & Promotion
BUS007000 BUSINESS & ECONOMICS / Business Communication / General
BUS052000 BUSINESS & ECONOMICS / Public Relations

• Format: Paperback
• Language: English
• ISBN: B08WS992GR
• ISBN13: 9798710026106
• Release Date: February 2021
• Publisher: Independently Published
• Length: 402 Pages
• Weight: 1.29 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"