Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

By Hans Ruediger Kaufmann

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1683180127
• ISBN13: 9781683180128
• Release Date: May 2017
• Publisher: Business Science Reference
• Length: 240 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.6" x 7.0" x 10.0"