Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research

By: Hanssens, Dominque M.

Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research surveys academic research to determine what we know about the impact of marketing activities on product... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0982387709
• ISBN13: 9780982387702
• Release Date: April 2009
• Publisher: Marketing Science Institute
• Length: 103 Pages