Emotions, Advertising and Consumer Choice

By Flemming Hansen and Sverre Riis Christensen

This book is aimed at readers interested in advanced consumer behavior theories - both graduate students in their final year and practitioners with an MBA or similar background. Emotions, Advertising... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8763001985
• ISBN13: 9788763001984
• Release Date: April 2007
• Publisher: CBS Press
• Length: 462 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.2" x 6.2" x 9.0"