Emotional rationality and the economic agent

By: Mbomeyo, Alain Ludovic

The assumption of rationality on which economic analyses are based is a complex notion, and remains even more debatable in the light of recent studies of agent behavior stemming from empirical revisionism via the development of neuroeconomics, emotional intelligence or the study of the induced market. By examining how long it takes for an individual to effectively interpret new information unveiled on a market during the decision-making process, this book presents a new approach to the thesis of the economic agent's emotional rationality. An explanation of the REM principle (agent in emotional rationality) is given, emphasizing its original character and the definition of its heuristic space.

• Format: Paperback
• Language: English
• ISBN: 6209846475
• ISBN13: 9786209846472
• Release Date: April 2026
• Publisher: Our Knowledge Publishing
• Length: 60 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"