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Paperback Emotional Drivers of Innovation: Exploring the Moral Economy of Prototypes Book

ISBN: 383767147X

ISBN13: 9783837671476

Emotional Drivers of Innovation: Exploring the Moral Economy of Prototypes

Innovation is ubiquitous and has become a universal term that is indispensable to describe interventions, projects, or products. Franziska S rgel argues that emotions influence innovations as they are inherent in initial ideas, expectations and habitual evaluation criteria that impact the development process. Instead of assuming that the innovation process is subject to rational and linear creativity, the study adopts the notion of >moral economies

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Format: Paperback

Condition: New

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