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Emotional Branding
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Emotional Branding: Sinnvolle Instrumente und S... [German] 3838695143 Book Cover

Emotional Branding: Sinnvolle Instrumente und S... [German]

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Edition Description

Inhaltsangabe: Problemstellung: Klassische Markenkommunikation funktioniert nicht mehr In den letzten Jahren explodierte die Zahl der angebotenen Produkte und Marken. Allein in Deutschland buhlten 2004 66.000 neu angemeldete Marken um die Aufmerksamkeit des Konsumenten. Gleichzeitig...

Edition Details
Format:Paperback
Language:German
ISBN:3838695143
Format: Paperback
Condition:
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88.08
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List Price: $239.90
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