Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

by Masaaki Kotabe, Michael R. Czinkota, Ilkka A. Ronkainen, et al.

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1606490354
• ISBN13: 9781606490358
• Release Date: November 2009
• Publisher: Business Expert Press
• Length: 400 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"