Embedded Word Of Mouth: How B2B marketers use word of mouth marketing in a marcom engine to drive quality lead generation.

By Keith Winfield Bates

Why read Embedded Word of Mouth? Marketers today need to understand how to apply word of mouth marketing, which took off dramatically about 10 years ago, because this is the umbrella concept, or... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 146118830X
• ISBN13: 9781461188308
• Release Date: June 2011
• Publisher: Createspace Independent Publishing Platform
• Length: 170 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"