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Paperback Embedded Entrepreneurship: Market, Culture, and Micro-Business in Insular Southeast Asia Book

ISBN: 900425028X

ISBN13: 9789004250284

Embedded Entrepreneurship: Market, Culture, and Micro-Business in Insular Southeast Asia

(Book #36 in the Social Sciences in Asia Series)

Embedded Entrepreneurship examines the importance of cultural meaning in the creation and utilization of economic value. Based on case-studies from Thailand, Malaysia, Singapore and Indonesia, the authors demonstrate that micro-scale entrepreneurship is intertwined with prevailing conceptions, moralities and habituations in the entrepreneurs' social milieu. More specifically, the volume argues that meaning-making is integral to economic opportunity;...

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Format: Paperback

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