Embedded Entrepreneurship: Market, Culture, and Micro-Business in Insular Southeast Asia

By: Eldar Bråten

Embedded Entrepreneurship examines the importance of cultural meaning in the creation and utilization of economic value. Based on case-studies from Thailand, Malaysia, Singapore and Indonesia, the authors demonstrate that micro-scale entrepreneurship is intertwined with prevailing conceptions, moralities and habituations in the entrepreneurs' social milieu. More specifically, the volume argues that meaning-making is integral to economic opportunity; that economic actors' market agency is shaped by cultural experiences; that entrepreneurs' prototypical "individualism" is socially contingent; and that cultural meanings channel economic value among economic and social domains. Addressing core questions about "embedding", the authors suggest theoretical convergences between economic anthropology and economic sociology.
Contributors include: Signe Howell, Ingrid Rudie, Leif Manger, Olaf H. Smedal, Frode F. Jacobsen, Kristianne Ervik, Anette Fagertun, Lars Gjelstad, Nils Hidle, Anja Lillegraven, Solgunn Olsen and Ingvild Solvang.

• Format: Paperback
• Language: English
• ISBN: 900425028X
• ISBN13: 9789004250284
• Release Date: July 2013
• Publisher: Brill
• Length: 338 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"