Emarketing

By Seth Godin

A guide designed to assist readers in mastering the technologies which have revolutionized the business world. It explains how to reach target markets using such technological means as fax on demand, the Internet, bulletin boards, database marketing, CD-ROM, and home-shopping.

• Format: Paperback
• Language: English
• ISBN: 0399519041
• ISBN13: 9780399519048
• Release Date: March 1995
• Publisher: Perigee Trade
• Length: 262 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"

Customer Reviews

An emarketing, ecommerce purple cow! What a guru...

I have been following Seth Godin's work for some years now, and he is a genius - he has an amazing way of breaking things down in layman's terms for all to understand. And he has an amazing use of analogies - something I love to do when sharing thoughts with others - as if you didn't already know with the purple cow reference in my review. A+ Seth!!!