eMarketing: Digital Marketing Strategy

By Raymond D. Frost, Alexa K. Fox, Terry Daugherty, et al.

Book Overview

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.

• Format: Hardcover
• Language: English
• ISBN: 1032161582
• ISBN13: 9781032161587
• Release Date: November 2022
• Publisher: Routledge
• Length: 442 Pages
• Weight: 2.17 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"