eMarketing: Digital Marketing Strategy International Student Edition

by Terry Daugherty, Alexa K Fox, Raymond Frost

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".

The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a...

• Format: Paperback
• Language: English
• ISBN: 1032358017
• ISBN13: 9781032358017
• Release Date: June 2023
• Publisher: Routledge
• Length: 444 Pages
• Weight: 1.69 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"