This work was born from a simple intuition: ad vertising is not only a commercial background so und, but a true modern mythology that colonizes our language, our imaginations and our lives. In w riting these pages, I wanted to propose not a pamp hlet, but a paradoxical praise of the washed brain s': an essay that examines how, by fascination or by habit, we accepted the advertising brutishness as a second nature
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.