Elements of Pharmaceutical Pricing

By Eugene Mick Kolassa

Book Overview

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value.

• Format: Hardcover
• Language: English
• ISBN: 0789003333
• ISBN13: 9780789003331
• Release Date: September 1997
• Publisher: CRC Press
• Length: 130 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.4" x 8.9"