Elements of Marketing (Complete Course Texts)

By A.R. Morden

This manual seeks to provide a broad and comprehensive introduction to the principal ideas of the theory and practice of marketing, intended for students taking certificate level examinations of the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1858050219
• ISBN13: 9781858050218
• Release Date: August 1993
• Publisher: Continuum International Publishing Group
• Length: 600 Pages
• Weight: 1.23 lbs.