Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes

By Dr. Mariam Noronha

A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior

• Format: Paperback
• Language: English
• ISBN: B08P3GZZ9F
• ISBN13: 9798561722615
• Release Date: November 2020
• Publisher: Independently Published
• Length: 120 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"