Electronic Media (with InfoTrac) (Radio/Tv/Film Series)

By Frederic A. Leigh, Craft, Donald G. Godfrey, et al.

Book Overview

This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0534195660
• ISBN13: 9780534195663
• Release Date: June 2000
• Publisher: Cengage Learning
• Length: 394 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.8" x 0.8" x 8.0"