Electronic Media Ratings

By Karen Buzzard

Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.

• Format: Paperback
• Language: English
• ISBN: 0240800664
• ISBN13: 9780240800660
• Release Date: July 1992
• Publisher: Focal Press
• Length: 128 Pages
• Weight: 0.50 lbs.
• Dimensions: 9.3" x 0.3" x 6.0"