Electronic Marketing: Theory and Practice for the Twenty-First Century

By John O'Connor, Evans Martin, Galvin Eamonn

Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273684760
• ISBN13: 9780273684763
• Release Date: December 2003
• Publisher: Pearson Education Canada
• Length: 456 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.8" x 0.7" x 7.5"