Electronic Marketing: Integrating Electronic Resources Into the Marketing Process

By Joel Reedy and Shauna J. Schullo

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324175957
• ISBN13: 9780324175950
• Release Date: July 2003
• Publisher: South Western Educational Publishing
• Length: 592 Pages
• Weight: 2.63 lbs.
• Dimensions: 0.9" x 8.5" x 11.0"

Customer Reviews

Great book for emarketing class

Overall book was fine. A little bent but works fine. Appreciate the ability to purchase at a discount cost.