Electronic Marketing and the Consumer

By: Peterson, Robert A.

Book Overview

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the

Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and smart cards'.

Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

• Format: Paperback
• Language: English
• ISBN: 0761910700
• ISBN13: 9780761910701
• Release Date: May 1997
• Publisher: Sage Publications, Inc
• Length: 208 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"