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Electronic Customer Relationship Management
Edition Description
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives,...
Edition Details
Format:Hardcover
Language:English
ISBN:0765613271
Format: Hardcover
Condition:
$
305.00
Electronic Customer Relationship Management
Edition Description
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives,...
Edition Details
Format:Paperback
Language:English
ISBN:1138692808
Format: Paperback
Condition:
$
77.99
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