Electronic Customer Relationship Management

By Nicholas C. Romano Jr., Jerry Fjermestad, Nicholas C Robertson Jr

Book Overview

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

• Format: Paperback
• Language: English
• ISBN: 1138692808
• ISBN13: 9781138692800
• Release Date: June 2016
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"