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Computers & Technology Books > E-Commerce Books > Electronic Commerce: The Strategic Perspective
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Electronic Commerce: The Strategic Perspective 161610029X Book Cover

Electronic Commerce: The Strategic Perspective

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Edition Description

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction...

Edition Details
Format:Paperback
Language:English
ISBN:161610029X
Format: Paperback
Condition:
$
39.10
50 Available
Electronic Commerce: The Strategic Perspective 0030265339 Book Cover

Electronic Commerce: The Strategic Perspective

By
Edition Details
Format:Paperback
Language:English
ISBN:0030265339
Format: Paperback
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