Electronic Commerce, A analysis of behavior models based on attitudes.

By: Colon, Kevin

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Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today�s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

• Format: Paperback
• Language: English
• ISBN: B0B65FYB51
• ISBN13: 9798840425725
• Release Date: January 1
• Publisher: Independently Published
• Length: 402 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"