Electoral Campaigns, Media, and the New World of Digital Politics

by Richard Davis and David Taras

Book Overview

Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums--newspapers, radio, and television--as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances...

• Format: Paperback
• Language: English
• ISBN: 0472055186
• ISBN13: 9780472055180
• Release Date: March 2022
• Publisher: University of Michigan Press
• Length: 330 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"