Electonic Marketing: Integrating Electronic Resources Into the Marketing Process

by Joel E. Reedy, Shauna S. Schullo, Kenneth R. Zimmerman, et al.

This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0030211077
• ISBN13: 9780030211072
• Release Date: January 2000
• Publisher: South Western Educational Publishing
• Length: 466 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.7" x 8.6" x 10.9"

Customer Reviews

Great book for emarketing class

Overall book was fine. A little bent but works fine. Appreciate the ability to purchase at a discount cost.