The Marketing of Nations: A Strategic Approach to Building National Wealth

By Philip Kotler

Book Overview

The world's leading marketing guru provides a blueprint for successfully "marketing" a nation--a strategy that any country can undertake to jump-start economic growth. With examples from Japan, China,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 068483488X
• ISBN13: 9780684834887
• Release Date: August 1997
• Publisher: Free Press
• Length: 464 Pages
• Weight: 1.85 lbs.
• Dimensions: 9.8" x 1.5" x 6.5"