Eficiência e eficácia dos programas de fidelização (Portuguese Edition)

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Eficiência e eficácia dos programas de fidelização [Portuguese]

Edition Description

Os programas de fideliza o de clientes (LPs) amadureceram nas ltimas duas d cadas, tornando-se o instrumento mais importante da gest o de relacionamento com o cliente. Apesar da popularidade desses programas, o estado atual da pesquisa n o oferece explica es claras sobre quais...

Edition Details

Format:Paperback

Language:Portuguese

ISBN:6209498760

Format: Paperback

Condition:

48.52

50 Available

Quantity:

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Eficiência e eficácia dos programas de fidelização [Portuguese]

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