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Efficiency and effectiveness of loyalty programmes
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Efficiency and effectiveness of loyalty programmes 6209411738 Book Cover

Efficiency and effectiveness of loyalty programmes

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Edition Description

Customer loyalty programmes (LPs) have matured over the last two decades to become the most important instrument of customer relationship management. Despite the popularity of these programmes, current research does not offer any clear explanations as to what characteristics...

Edition Details
Format:Paperback
Language:English
ISBN:6209411738
Format: Paperback
Condition:
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48.52
50 Available
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