Efficacy of E Marketing in India

By Mam Kant Kulshrestha

1.01 Introduction:

The selection of the topic "Efficacy of e-Marketing in India" was the outcome of

initial curiosity generated in the mind of the Researcher while going through ever

increasing exposure of product advertisements and approaches over the Internet by various

market players extending attractive offers, schemes, and discounts to catch the

the attention of and to lure the Internet-savvy Web 2.0 community as prospective

customers.

• Format: Paperback
• Language: English
• ISBN: 2842906071
• ISBN13: 9782842906078
• Release Date: October 2022
• Publisher: Infotech Publishers
• Length: 520 Pages
• Weight: 1.66 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"