Effects of InGame-Advertising within a strategy computer game

By Björn Taubert

An auspicious opportunity for advertising companies arises out of the growing market for video games. Based on a real-time strategy computer game, this study assessed whether advertisements,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639314719
• ISBN13: 9783639314717
• Release Date: February 2011
• Publisher: VDM Verlag
• Length: 124 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"