Effects of Advertising on Consumers in India

By Jayakrishna Mandalapu

With accelerating Globalization of the World economy, Global advertising and branding is rapidly growing wherein a small number of agencies developing strategies, styles and content for exports across... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844380086
• ISBN13: 9783844380088
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 252 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"