In general, effective strategic decisions are associated with a step-by-step analysis of information. However, such recommendations are detached from the realities decision makers are faced with, i.e uncertainty of a decision problem, abundance of information from various sources, as well as political behavior and personal idiosyncracies in the decision making process. Wolfgang G nswein examines the interaction of these factors by using a broad sample of 230 decisions in a broad range of industries.
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