Effectiveness of an Interactive Marketing Platform in Taipei

By John Bagge

While the promises of digital media does seem alluring from a marketing perspective, the authors contend that a lot of innovation in the field relies too much on practical assumptions. By focusing on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844305769
• ISBN13: 9783844305760
• Release Date: February 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 156 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"