Effective Television Advertising: Tools to Grab Audience Attention

By Paulette Josiah

In a culture saturated by media messages, what truly makes an advertisement stand out from the rest? This study aims to explore this topic using the specific case of the 2010 Fifa World Cup held in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3848486822
• ISBN13: 9783848486823
• Release Date: April 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 80 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"