Effective Real Estate Sales and Marketing

by Johnnie L. Rosenauer and John D. Mayfield

Book Overview

Rosenauer's Effective Real Estate Sales and Marketing provides the reader with an overview of the relationship between marketing and sales and has a logical sequence of preparation steps for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324222890
• ISBN13: 9780324222890
• Release Date: July 2006
• Publisher: Thomson South-Western
• Length: 228 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 7.3" x 9.1"

Customer Reviews

Best Real Estate Sales Book EVER!

I have read many (and when I say many I mean at least 100 or more) books on real estate, and this is by far the absolute best book. It is an easy read, but do not be surprised if it takes you a long time to read it, I find myself lost in thought and the end of each chapter, figuring out ways to implement the information. There is nothing in this book that you have never heard before, but the way it is all put together is great. I would say this book takes everything good I have read from all the other books and puts it in one place. In most of the other real estate sales books I have read, I find myself being disgusted with the "sales tactics" recommended, they made me feel sleezy just thinking about using them. So far in this book I have not come across anything like that. It is refreshing to see that the old pros that write books aren't all a bit on the shady side. A few months ago I opened my own brokerage, and when I start bringing other agents on board, I am strongly considering giving each a copy of this book to read, especially the agents new to the industry.