Effective Management for Marketing 98/99, Fourth Edition

By Hatton and Mike Worsam

This expanded workbook comprehensively covers the new syllabus of the CIM advanced certificate. With interactive text, it contains case studies, practical examples and question-and-answer sections.

• Format: Paperback
• Language: English
• ISBN: 0750640324
• ISBN13: 9780750640329
• Release Date: July 1998
• Publisher: ELSEVIER
• Length: 304 Pages
• Weight: 1.46 lbs.
• Dimensions: 8.3" x 11.7"