With the development of instantaneous global communication, it is vital to communicate effectively across cultural boundaries. This addition to the acclaimed Encountering Mission series is designed to offer contemporary intercultural communication insights to mission students and practitioners. Authored by leading missionary scholars with significant intercultural experience, the book explores the cultural values that show up in intercultural communication and examines how we can communicate effectively in a new cultural setting. Features such as case studies, tables, figures, and sidebars are included, making the book useful for classrooms.
“Effective Intercultural Communication – A Christian Perspective by A. Scott Moreau”, Evvy Hay Campbell, and Susan Greener, 2014, is an indispensable tool for anyone considering or engaging in intercultural communication. The book is relatively recent and draws on previously widely used works and seeks to extend and expand on these classics. The book is divided into four major parts. Part 1 introduces the concepts and the complexities of Intercultural Communication. Part 2 describes the foundations and patterns of Intercultural Communication including the impacts of worldview, societal forces and institutions, social networks, and social change. Part 3 explores the patterns of Intercultural Communication including nonverbal communication, how cultures view time, how people define themselves, social power, gender roles, and honor and justice. Part 4 deals with the practical aspects of developing Intercultural expertise including adaptation, relationships, teaching and learning, teams, conflict, and the future of Intercultural Communication.
One of the most valuable elements in this book is the included case studies and sidebar examples and discussion. These contribute substantially to the flow of the ideas and provide a practical context for applying the elements presented. While you may not remember all the charts and graphs and lists, you likely will remember the case studies, especially if you attempt to walk through them and wrestle with the question of “What would I do? How Would I react here?” These kinds of thought-provoking cases create “stickiness” in our memories that persist long after reading the book. One of the best examples is found in “Delivering Bad News” (p 357-358).
This book is indispensable and should be one of the first, if not the first, book acquired by anyone seeking to maximize their effectiveness in Christian Intercultural Communication. The book is wide-ranging in its coverage of the many facets of culture, actions, attitudes, and challenges that are involved in intercultural communication.
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